Six videos, 2 TV stations and 10 media outlets and printed mainstream media promoted voices of migrants and experts who call for a broader reconstruction of the development aid for the active participation of foreigners activists in mediating the dialogue for “joint development”.
The video campaign promotes standpoints and ideas of migrants activities ready to transfer social remittances in cooperation with European partners for achieving better global development. Part of the campaign are a series of opinions of specialists and development actors calling on reforming of the actors approach to cooperation as well as mechanisms for financing.
The campaign is raising public awareness on issues of poverty and trying to provide very concrete examples on why aid to aid-recipient countries does not have a poverty-reduction effect to utmost of all international actors’ expectations.
The representatives of the migrants and Diaspora communities in Slovakia provoke the development sector actors and general public by getting on board of development issues a series of challenges promoted via a controversial campaign Aid on Sale. In the times of great commercialization and globalization, we shall also put on sale habits of cooperation or non-ethical tools broadly proposed via the development cooperation mechanisms, says Galya Terzieva, a Society Development Institute representative. By this we mean that donors shall adopt a change in the model of distribution of funding by shifting from grant-financing on a project-base to a process-approach focused on the addressed support to proved, selected and negotiated initiatives with the active involvement of the politicians, leaders migrants and decision-makers from the recipient communities/countries.
Amongst the highlighted mottos of the campaign, we promote following key issues:
- Demonstrating better knowledge on the needs of aid-recipient countries.
- Help the poorest gain incomes.
- Channel savings into productive investments
- Pooling finances, asking the private financial sector for corporate social responsible initiatives on development cooperation.